Jason Byers

Jason Byers is a dynamic, data-driven marketing executive with over a decade of experience leading strategic brand development, go-to-market execution, and revenue-generating initiatives across the industrial and specialty coatings sector. With deep expertise in wood and metal coatings—and a strong command of fluid and powder application technologies—Jason bridges the gap between technical precision and commercial strategy, crafting marketing programs that resonate across diverse audiences.

As Senior Director of Marketing at FinishWorks, Jason oversees brand positioning, product marketing, digital strategy, customer engagement, and channel support. His leadership drives measurable impact across key markets, including OEM, wood, and metal coatings, while reinforcing FinishWorks’ reputation for innovation and customer-centric solutions.

Jason is passionate about building high-performance teams and deploying scalable marketing systems that align with business objectives. His approach transforms strategy into action—accelerating growth, deepening customer loyalty, and delivering ROI. Through a commitment to sustainability, innovation, and market leadership, Jason continues to shape the future of coatings marketing.