Presented by: Woodworking Network

In this nuts-and-bolts workshop, Will Sampson will share more than two decades of expertise from studying pricing in custom woodworking. He’ll take you quickly through some basic economics to pragmatic ways you can avoid common pricing mistakes and better ensure profits while continuing to secure the best projects and clients.

Key Learning Objectives

By the end of this session, attendees will be able to:
• Understand how to deal with the conflict between pricing for profit and pricing for the market
• More clearly grasp their costs, including overhead
• Establish a loaded hourly shop rate and be able to use it in pricing
• Take advantage of key pricing tactics and negotiating skills to maintain higher profits

William Sampson is the editorial director of Woodworking Network, FDMC magazine, and Closets & Organized Storage magazine. He created the FDMC Pricing Survey, the only tool for comparing pricing in custom woodworking.

REGISTER NOW*

*Adding this session to your My IWF Show Planner does not register you for the session. To attend, you must register separately by clicking the Register Now link in the session description above, through the registration site, or by visiting a registration desk onsite.

International Woodworking Fair 2026

Pricing Workshop - BMG15

Event Information

Session Track

Speakers

Sponsors